What is SEO? – A Beginner’s Guide – Neha Nupur

What is SEO? This is what we learn from basic to advance in this article. As every business is successful only when you know its ranking knowledge similarly SEO is a part of your growing business.

SEO stands for Search Engine Optimization in which you have to work to rank on Google. This means the process of improving your site to increase your visibility for relevant searches.

The better visibility your results are in your search results, the more likely you are to attract attention and attract potential and existing customers to your business.

Search Engine Optimization is a process or you can say that it is a method by which you can improve the quality of your website and increase the traffic to your website by some technical methods.

There are ways enough to work for it some of them are by simply using plugins it may be free and pro as well. But in free you know better that it doesn’t provide much value as compared to pro packages.

So, therefore, ranking your website has ‘n’ number of ways. It’s your choice to choose those whom you can afford better.

How does SEO work?

Well coming here I hope you got that clear what the SEO really means. Let’s have a look at some more tactics which we use in SEO.

Search Engine Optimization, the name itself defines that it is something relatable to increase your presence in the search result.

SEO basically comes under many sites like it is worked by Google, Yahoo, Bing, Firefox, etc. But by having 90% search volume of Google among all these sites, it is known as popular among them.

If talking about search engines, suppose an example as google. It uses its bots to crawl pages on the web, move from site to site, collect information about the pages having good SEO, and put them in an index.

Search Engines collect only those sites for indexing that have the same result which people used for searching. That’s why it’s mandatory to have some keywords for indexing high in the search results.

Google has some algorithms which analyze pages in the index. The pages have great order with good information appears in search results for the given query, considering hundreds or hundreds of factors of ranking.

Content quality and keyword research are the major factors of content optimization, and crawlability and mobile-friendliness are important sites architecture factors.

Lastly, I suggest you just pay attention to the fundamentals of search engine optimization we already know.  Such as title tags, meta descriptions, focus keywords, focus keywords are used in URLs, etc., which you have to implement on your blog, so your website will be ranked on the search engine which is important to us.

What should be done in Search Engine Optimization as a beginner having no knowledge?

If you are a beginner and searching for the tips to rank in top search results, simply works on your ON-PAGE SEO.

You can do On-page SEO easily just by installing plugins in your Dashboard. In On-page SEO, what you have to do is stay correct with all the requirements for completing a search engine optimization.

On-page SEO does not combine so many ideas and knowledge. All you have to do is filling appropriate meta description, keywords phrase density, keywords phrase length, completing slug related to your title of the article, your content length matters more also in search engine optimization.

Also, there are also so many required boxes there you have to fill for your search engine optimization with good results.

Moreover, along with search engine optimization you also have to work on your readability part. This contains your reading ability, the words used in the article should be easy for the reader, passive voice should be used but not more. Transition words and consecutive sentences and many more there you have to correct them as per your SEO requirements.

This is what that would be easy for beginners to stepping one step more in getting result in search engine optimization. This is basically called On-page SEO.

Why Search Engine Optimization is important for your website?

In recent times, Search Engine Marketing is so important than ever in this competitive digital world.

Search engine plays a great role in answering the queries which are booming day by day because learners are getting engaged simultaneously.

If you have your website and you have useful content to your website, your SEO would help you in ranking.

If you have a website, blog, or online store, search engine optimization can help you to get free targeted traffic from search engines.

Let’s take an example if your website is providing every queries solution, google will definitely take your website for indexing.

There are some points which clarify your concept regarding SEO:

1. Majority of the website working for ranking on top search results. Because SEO helps you in optimizing your site to rank on top searches of Google.

Many visitors find their solutions only from the top 5 or 6 websites having related knowledge of topics. Therefore, it helps you in placing your website in top searches.

2. SEO is not only about search engines, but good search engine optimization practice improves user experience and usability of a website.

3. SEO can keep you ahead of the competition.  If two websites are selling the same thing, search engine optimized websites are likely to have more customers and make more sales.

4. One of the most important functions of SEO is increasing visibility, which means it becomes easier for prospects to find you when they search for something that you have to offer.  Visibility is directly related to your ranking.

5. Increasing web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and ranking.

6. Users rely on search engines and website trust is boosted by being in the top position for the keywords the user is searching for.

7. The concept of authority is relatively new in SEO, but it is increasingly important for search engines as it is more important for web users.

Essentially, authorization means that your website is trustworthy, high quality, relevant, and has something in it.

8. SEO is good for the social promotion of your website.  People who view your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, Instagram, or other social media channels.

9. SEO is experimentally proven and gives you high return on investment (ROI).

10. It helps to increase traffic to your website organically.

Types of SEO

There are following types of SEO that you should know as a digital marketer:

1. White Hat SEO

2. Black Hat SEO

3. Grey Hat SEO

4. Technical SEO

5. On-page SEO

6. Off-page SEO

7. e-commerce SEO

Let’s talk about each briefly to know appropriately.

1. White Hat SEO

White Hat SEO consists of all optimization techniques followed by Google’s search engine guidelines. In this SEO technique, you should take care of offering quality content to the audience and services.

It improves your website speed, provide fast site loading times and mobile-friendliness.

Using descriptive, keyword-rich meta tags as well as it makes your site easy to navigate. However, one needs to be patient to see the results, they are durable and create genuine goodwill around your brand.

There is no risk of your site being restricted or bumped into search results if there is a new algorithm change.

If you do it correctly, white-hat SEO is low risk and high rewards.

2. Black Hat SEO

Black-hat SEO is the exact opposite of white-hat SEO, in that it takes advantage of any flaws or weaknesses in Google’s search algorithms to rank better on its SERPs.

It does not survive the search engine’s list of SEO dos and resets to spam or paid link building methods, keyword stuffing, showing different content to bottom/crawlers and humans, etc. to proceed.

One thing in this technique is that it doesn’t inform you that your site is blacklisted or its rankings drop so it is best avoided.

Having black hat SEO techniques does not provide you long-term results. These high-risk SEO techniques give you only short-lived results.

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3. Grey Hat SEO

Grey itself comes between white and black. So, by the name, it is clear that elsewhere between white and black, if used by a professional, can still be effective.

It is not that safe to use. It is safe to say that taking a gray hat approach if you are not prominently sure what you are doing and since we are now primarily content-led, playing with fire.

This search engine optimization has some technique, let’s jump into it deeply.

It consists of:

Cloaking- Cloaking is a practice that shows the user a different result than the search engine.

Purchasing old domain(which I do not recommend personally)- You think maybe the domain has high demand or great traffic advantages, but this will not be good for you when you want to grab the trust of the audience.

Link buying(not good for your small business)- Link which is already used and known by many will never help you in your website growth.

Purchasing contents(Not helpful in growing your business): This is the same if you want your authentic presence of the site to create your own content.

Social media automation and purchasing followers

These come under spamming and all.
This is not something which I recommend you to take for yourself.

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4. Technical SEO

In this search engine optimization, you surely get a better organic ranking and reach your goal by ensuring a website with the technical requirements of modern search engines.

Technical SEO is important and it includes crawling, indexing, rendering, and website architecture.

By having technical SEO you get some pros and cons are gives below:

You can have the best site with the best content.
But if your technical search engine optimization is messed up?
Then you’re not going to rank.

At the most basic level, Google and other search engines need to be able to find, crawl, render and index the pages on your website.

But this is just scratching the surface.  Even though Google indexes all of the content on your site, it does not mean that your work is done.

Because your site has to be fully optimized for technical SEO, your site’s pages are secure, mobile-optimized, free of duplicate content, fast-loading, and a thousand other things that go into technical optimization.

5. On-page SEO

On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

In On-page SEO technique, all you have to do is available in your website plugins. It may be free or pro but it is so simple and easy to do.

On-page refers to both the content of a page and the HTML source code that can be customized, unlike off-page search engine optimization which refers to links and other external signals.

It optimizes important stuff like keyword research, title tags, meta descriptions, content optimization, internal linking structures, etc., which helps improve your website’s ranking as well as providing you with more traffic.

6. Off-page SEO

Off-page SEO refers to techniques that you can use to improve the position of the website in search engine results pages (SERPs).

Many people know off-page SEO as it is link building technique but it is more than that.

To understand it in an easy way, you can say that it is a method of promoting the website to increase traffic and to rank top on search results.

Want to know more about SEO? Check this article: Types of SEO techniques to rank your website

7. e-commerce SEO

You already know that search engine optimization is the process of generating more traffic from different sites to your site.

When you search for any product, you get five to ten search results. Means that e-commerce website has their great search engine optimization.

Ecommerce SEO is about ensuring your product page among all those ten organic search results.

There are, of course, many more pages to search. But the higher the page number you rank on, the lower the traffic you’ll generate.

Conclusion:

If you are here by reading the above article, you know clearly about search engine optimization.

Every type of search engine optimization is good but as a beginner, you shouldn’t go for all these types. I recommend you to go with simple search engines optimization types like on-page SEO or off-page SEO.

These are enough for growing small businesses and also this helps you to learn more in further topics as well.

I have covered almost every points and topics related to SEO in this article.

SEO is a type of game in which you have to play well. Your hard work in doing search engine optimization will definitely make your website rank top on search results.

I hope you get SEO from basic to advance and now you can do it very neatly for your website.

And now I only want you to give your feedback down below in the comment section and feel free to ask any questions. I will get back to you as soon as possible.

Thanks for reading! 🙂