How to increase traffic to a website is now a very big deal these days. Because people create content after struggling hard and then come to the step of SEO where they stuck that how can they optimize their site to rank top on google.
Let’s say that you are a novice and you have created a beautiful website having so much informative articles. So, now what would be your next step after doing this?
You must be wondering how to increase traffic to my site because I have given so much effort to create this beautiful content so I must have huge traffic for it. If it was this much easy everybody having website can be able to do it perfectly. Because after having knowledge-creating quality content is no big deal.
Increasing traffic to your website is easy or not?
We are driving in an ocean full of creators where big creators can be beatable easily by smaller if you have the strategy to achieve. But the question that arises here is that how did people notice that you are providing answers that they are searching for?
In an always crowded place, the truth is that it is becoming increasingly difficult to get noticed. Driving traffic to any website just because there is so much noise has become a significant undertaking.
So, you have to think about getting genuine traffic (with no spamming at all) that trusts your site and likes your content so that it will attract them with visiting your site again and again. You have to think about the principle they are applying to get noticed.
You need to build the authority of your website. Yes. Authority. Because if you have authority, Google trusts you and it eventually increases over time. And this building authority is not an overnight game, it takes time.
However, there are ways you can drive traffic to your website and actually make a profit as long as you understand some of the fundamentals behind how traffic works. There are ways like SEO, quora engaging, medium submissions, social media marketing, through YouTube, e-mail marketing, and so on.
If talking about it is easy or not? See, every great thing takes time. So to get quality traffic you have to be patient while executing your strategy.
How to increase traffic to your website?
To drive traffic to your website, there are effectively two ways: one is free other is paid. The freeway included search engine optimization, creating quality content, social media marketing, Blog commenting, Guest Blogging, and so on.
The other way which is paid requires money as well as knowledge of marketing. Everyone knows that paid ads can drive traffic to a website, but they can also get costly.
If you don’t understand things like conversion rates and tracking of clicks to see how much a sale costs you, then you’ll surely fail with paid traffic. Either way, you slice it, there are some great ways to drive traffic to your website that fall into both of these categories.
However, the more organized you are, and the better you present your proposal initially, the more likely you are to be successful with one of these traffic methods or tactics.
Free Ways to Increase Website Traffic to Your Website
To get organic traffic through google there are two ways that you can apply.
1. Optimize your Google Business Site
Your optimized Google business gives you 7x more visits than an incomplete site. Here, you give your websites link so that you will get more traffic to your website. So, this is a great way to get traffic organically.
Now Google is getting smarter in search results pages so keep this point in mind that if your listing provides all of the information a potential customer needs to make a decision, they might forego your website and contact/visit your business directly — even better than a website.
Here are some benefits of Google Business Site:
- It is free and easy to set up.
- Increases your visibility on a platform that users intend to buy from.
- Allows you to show up for relevant searches for your business and location.
- Gives customers the opportunity to post reviews and increase their presence even more.
- Drives qualified traffic to your site and your store.
2. Performing On-page SEO for your site
There are so many tactics to do SEO and perform well on google search engine results pages to increase traffic to your site. The high-quality content delivering to the visitors that they are searching for is the first and great factor of ranking.
As On-page SEO includes meta-description, keyword phrases, internal link building, etc. give visitors an idea about pages and what will result in a click makes users much more likely to do so.
On-page SEO Benefits:
- It is free and helps in ranking
- Easy to do for your posts or pages
- Increase content relevancy
- Makes Google search friendly
- Increase quality traffic if having quality content.
Now here are more ways to drive traffic to your website:
3. Building backlinks
With so many businesses trying to increase website traffic, there are many opportunities for backlink exchanges. Access relevant sites and offer your content as an additional resource for inclusion in one of the site’s posts.
To add an extra incentive, you can offer a mutually beneficial backlink exchange, as well as offer to add one of their links to your posts.
That’s exactly what we did for our websites. If businesses find the right partner for their backlink exchange, they can score big.
Benefits of building backlinks:
- Backlinks will get you an increase in web traffic
- Google uses links to rank your site
- Links give you credibility
- Improved relationships within your niche
- Greater revenue opportunities and more sales
- A continuous source of referral traffic
4. Post to Social Media
When it comes to social media, it becomes easy to increase awareness of the brand among people.
Social media is one of the most popular free marketing tools and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website.
This way you can turn your social media followers into website visitors, and draw traffic from their networks if you post shareable content.
Creating useful content is free, and is not as hard as it may seem. You are the expert in your product/service; your job is to simplify it for your audience.
Social media is huge for attracting visitors.
Here are some ways it should be used to increase website traffic:
- Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms
- Interact with followers by replying to them, reposting their content, and tagging them.
- Use relevant hashtags
- Update the link in your bio to promote new content when it comes out
- Change a cover photo to promote new content
- Tag influencers who may be interested in the content
- Include enticing information from the content to encourage people to click the link to it
- Reply to other people looking for answers with links to your content
5. Do E-mail Marketing
Sending out regular newsletters and promoting offers via email is a great way to stay in touch with your customers and can also help drive traffic to your website.
Provide useful information and links to pages on your website where they can learn more, such as landing pages for blog posts and special offers.
Email marketing is a great way to drive traffic to your site or your blog and to promote any offers, but it also means that you need a list to market to.
Create a lead magnet and build a sales funnel immediately if you haven’t already done so, in order to build up a list that you can eventually market (not spam) any of your offers to.
Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site.
Benefits of Doing Email marketing:
- Require low costs to startups and in maintaining
- Easy to get started
- Deliver targeted messages
- Reach a global audience
- Instant impact
- Easy to measure/share
6. Guest Blogging
Guest blogging for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings. You should always thoroughly research websites within your industry to pitch.
First, look at a website’s content and make sure it’s high quality, check its domain authority, and study its guest posting guidelines. Also, ask the publication if they’ll promote the post on social media and if they’ll tag you.
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.
Benefits of guest blogging:
- Get (REAL) traffic to your site
- Give quality backlinks to your site
- Build your authority (DA, DR, etc)
- Build a portfolio of credibility
- Grow your network (+ online influence)
- Get more social media followers & shares
Learn More: Blogging In Minutes
Paid Ways to Increase Website Traffic to Your Website
7. Paid Ads through Facebook
Advertising on every platform where you can get your target audience is easy when using Facebook ads. It gives you global reach as well as give quality traffic that converts audiences into regular customers.
This way that traffic into sales with a great sales page or free offer, then you can scale this marketing initiative out infinitely to drive nearly unlimited sales.
8. Engage In Influencer Marketing
Influencer marketing is a great way to get your message out to millions of people without having your own large audience.
Influencer marketing is here to stay, and it’s only going to grow more in the coming years. Ecommerce brands can truly benefit from working with influencers, no matter what their goal is.
Influencers can help you grow your following, make sales, or simply get the word out about your business. No matter what, today is a great day to start creating your influencer marketing strategy.
9. Advertising On Instagram
Instagram now has a clear revenue strategy, and that includes advertising on the social network. This is a great way to reach people in your area and gives you a highly targeted approach to reach potential customers to buy your products and services.
Instagram is a mobile photo-sharing app that offers a unique opportunity to reach an audience, showcase products, and build relationships in a creative, visual way.
It’s ideal for brand awareness campaigns, and the perfect complement to direct-response, conversion-based campaigns on channels like Facebook or email.
10. Leverage Google Re-Targeting Ads
Retargeting campaigns allow you to target specific visitors with specific ads with the goal of convincing them to convert to your offer. These campaigns work because they enable you to show those visitors ads who’ve already expressed an interest in your product.
With the help of search engines and social media channels, you can remind them they wanted to solve a problem and why your product offers the best solution.
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who’ve already visited your site and have left for whatever reason without completing a sale.
This involves the usage of a conversion pixel for purchases and it’s a great way to reach people who’ve already been to your site and aggressively market to them on Google’s search engine shortly after they’ve left.
Driving traffic to your website is not an overnight game. It takes time to generate quality over quantity traffic to any of your sites, it might be an Ecommerce or blog site.
By taking the above steps, businesses can expect to see an increase in website traffic over time. While many of these tricks can provide instant gratification, others will take more time and patience.
Keep moving forward by trying different methods and analyzing the results.
I hope this post showed you how to increase website traffic using some cool, untapped strategies.
Now I’d like to hear what you have to say.
Which technique from this post are you ready to try first?
Either way, let me know in the comments section below.
Thanks for reading! 🙂