Facebook Ad: How to setup and the guide to place Ads

Facebook Ad- Imagine having a tool that saves you time in advertising your products and services easily. How fantastic is that when you get all the advertising states in your comfort zone! Yes, that’s the feature of one of the best and biggest platforms for advertising online your business to the people around you and apart from you.

Facebook ad is something that helps you to reach your customers as per their interest, age, gender, likes, behavior, etc. A tool that helped you save time and money by optimizing your ad delivery to reach the people who are most likely to convert.

There are more than 1.93 billion daily active users on Facebook. That is, indeed, an impressive figure. However, Facebook ads are all about getting your message in front of the right people at the right time. People who are most likely to be interested in your products or services.

Why use Facebook Ad for advertising?

Facebook Ads has many options, along with it gives you ideas on where to spend your marketing budget properly.

1. Large Active Users has high chances to convert

Yes, as you already know that there are more than 2 billion monthly active users on Facebook, which creates higher chances to convert them into your customers. Facebook lets us connect with our friends and family. And that’s what people get addicted to them to use Facebook more times a day- people are not accepting their fault. This gives the best opportunity for marketers to make use of their addiction to market their products and services.

2. Target customers based on their interests and demographics

If you are also a Facebook user you must have noticed that you entered your information while creating your Facebook account. Like your date of birth, gender, likes, interest, etc. These are the target point to connect with the audience based on their demographics and interest. This helps marketers to target people as per their interests and categories.

3. Generate Marketing/ Brand Awareness

Business owners must have their online pages- Instagram page and Facebook page, to connect with their family, friends, and customers. They choose to have paid ads come from their brand’s social networks if they elect to employ sponsored ads on Facebook and Instagram. One of the advantages of advertising on social media is that it typically results in more brand exposure and new followers for their organization.

Types of Facebook Ads

Yes. Facebook Ads gives the features of different types of advertising for you.
There are mainly the following types of Facebook Ads. These are:

1. Image Ads
2. Video Ads
3. Carousel Ads
4. Lead Ads
5. Instant Experience
6. Collection

Let’s discuss more to clarify each.

1. Image Ads

Facebook recommends we advertise using images( Single Image). Images are easy to show us your product details and it gives direct impact to the viewers to attract. It offers a clean format for promoting your brand and is one of the most effective ad formats.

Image ads are best if you have a low budget for advertising and it doesn’t take much time of yours to create. You can easily design your image ads by a tool like canva and can place ads by Facebook Ads Manager. It is easy to create if you are a novice in the field of advertising.

2. Video Ads

Video is the present and is going to last forever. Yes because today everything which is liked most is videos. People like spending time watching videos more. That’s what video ads can help you with. You can use video ads to demonstrate product features, draw people in with sound and motion, make a connection, and move people toward sales.

They’re also excellent for raising brand awareness and retargeting your ideal customers. Then, depending on how long someone watches your video, you can retarget them based on their viewing time.

3. Carousel Ads

In a single ad, the carousel style allows you to display two or more images, videos, headlines, links, or calls to action. Swiping on a mobile device or clicking the arrows on a computer screen can be used to scroll through the carousel. The carousel format may accommodate a wide range of business types and requirements. Advertisers utilize it to promote their properties, services, events, and more.

Carousel adverts can be used to:

• Display a variety of products and provide links to different landing sites.
• Showcase many aspects of a single product to educate potential purchasers.
• Explain a step-by-step procedure or provide a tutorial.
• To offer a more immersive experience, display one large image across numerous frames.

4. Lead Ads

Mobile devices are the only ones that can see lead advertising. This is because they’re made to make it simple for individuals to give you their contact information without having to type a lot.

They’re ideal for gathering newsletter subscriptions, registering people up for a product trial, and allowing users to request additional information from you. Several automakers have used them to successfully encourage test drives.

5. Instant Experience

Instant Experience is a full-screen experience that appears when a mobile user taps your ad. You can use an Instant Experience to display your brand, products, and services visually.

We can use the instant experience to capture the attention of our audience. It helps tell stories about our brand, create an engaging visual experience to showcase products and services. It can add more content to our ad to further develop our message while we have someone’s attention.

People may watch movies, scroll through photos in a carousel, examine products in your catalog, explore images with tagged products, and touch buttons to go to other web pages within an Instant Experience. Instant Experience ads can be found on the mobile Facebook News Feed, Facebook Stories, Instagram feed, Instagram Stories, and other places.

6. Collection

The collection format includes an Instant Experience, which allows individuals to find, browse, and purchase products and services in a visual and interactive way from their phones. A cover image or video will appear on top of your collection ad, with various products displayed beneath it. 

You can use collection ads to do the following:

• Promote the discovery of new products. To engage people, combine video or pictures with relevant merchandise.
• On mobile devices, provide a fluid browsing experience. In a full-screen experience, those who tap on your ad can browse more products or learn more about your product.
• Converting demand into sales is a must. Encourage clients who are interested in making a purchase on your website or app to do so.

Step By Step Advertising By Facebook Ads

Let’s learn about advertising by Facebook ads and place your first ad campaign.

1. Create Your Business Page & Ad Account
2. Add the Facebook Pixel to Your Website
3. Create Facebook audiences
4. Create a Facebook ads campaign
5. Optimizing your Facebook campaigns

1. Create Your Business Page and Ads Account

I consider you a beginner that’s why you are here to find your solution. So for that first, you have to create your business pages on which you will advertise.
For that, you need to set up your Business Manager account correctly.

Business Manager is the Facebook section that houses your Facebook ad account, business pages, and other tools for running your ads.

Go to business.facebook.com and click Create Account to set up your Facebook Business Manager account.

Facebook will ask you for your company name, your Facebook business page (if you don’t already have one), your name, and your email address.

The next step is to create or add an existing advertising account. This is accomplished by selecting Business Settings from the Business Manager menu, followed by More Tools and Ad Account Settings.

You will be taken to a new window where you can add an existing ad account, request access to an existing ad account, or create a new ad account. If you’ve never advertised on Facebook before, click Create a New Ad Account and follow the on-screen instructions.

After you’ve configured Business Manager and linked it to your Facebook business page and ad account, your home screen should look something like this:

This is your advertising hub, from which you can access all aspects of your Facebook business.

2. Add the Facebook pixel to your website

To add a Facebook pixel, you must have your website for your business. First, create a Facebook pixel.

The Facebook pixel serves as a link between your Facebook ads and your website. Before you begin paying for ads, you must first create a pixel in your Business Manager account and then add it to your website.

It displays all of the actions taken by visitors who arrived at your website via your Facebook ads. Ultimately, the Facebook pixel tells you not only if your ads were successful, but also which specific audiences and pieces of creativity were responsible for those conversions.

For that go to Events Manager. Select Web from the Connect data sources drop-down menu. Click Connect after selecting Facebook pixel. Fill in your pixel’s name. Enter your website’s URL to see if there are any simple setup options. Click the Continue button. Connect the Facebook pixel to your website.

After you’ve created your pixel, you can add the Facebook pixel code to your website. Then you can create events to track the actions you’re interested in, such as making a purchase. This can be accomplished by either manually installing the code or by using the point-and-click Event setup tool. Then, ensure that your pixel is operational.

You can use a single-pixel across your entire website, including multiple pages.

Read This Too- How To Increase Traffic To A Website- 10 Best Ways To Get Quality Traffic

3. Create Facebook Audience

There are nearly 2 billion active Facebook users, and the vast majority are uninterested in your product or service. It’s upsetting, but it’s actually the truth.

Fortunately, you can find them using any combination of geographic, demographic, behavioral, and interest targeting. Facebook allows you to find potential customers based on almost any criterion.

Audiences is a Business Manager section in which you can create a list of the people to target with your ads.

4. Create a Facebook Ad Campaign

Turn your attention to the subject in creating a Facebook ad campaign.

a) Choose Your Objective
b) Name your campaign
c) New Ad Set
d) Set Your Budget and Schedule
e) Target your audience
f) Choose your Facebook ad placements
g) Create your ad

a) Choose Your Objective

To choose your objective, first, log in to your Facebook Ads Manager and go to the Campaigns tab, and then click Create to begin setting up a new Facebook ad campaign.

Based on what you want your ad to accomplish, Facebook provides 11 marketing objectives.

These are the following objectives:

• Brand awareness: Make your brand known to a new audience.

• Reach: Get your ad in front of as many people as possible in your target audience.

• Traffic: Direct visitors to a specific website, app, or Facebook Messenger conversation.

• Engagement: Reach a large audience to increase the number of post engagements or Page followers, increase event attendance, or encourage people to take advantage of a special offer.

• App installs: To tell people to install your app.

• Video Views: Increase the number of people who watch your videos.

• Lead generation: is the process of bringing new prospects into your sales funnel.

• Messages: Encourage customers to contact your company via Facebook Messenger.

• Conversions: Encourage people to take a specific action on your website (such as subscribing to your list or purchasing your product), through your app, or through Facebook Messenger.

• Catalog sales: Link your Facebook ads to your product catalog to show people ads for products they are most likely to buy.

• Store traffic: Drive customers to nearby business stores.

Choose a campaign objective based on your objectives for this specific ad.
We’ll use the Engagements objective in this example. Following that, we must specify the type of engagement we desire. For the time being, we’ll stick with Page likes.

Some of the options you see in the following steps will change depending on which objective you select. Click Continue to get to the next step.

b) Name Your Campaign

Name your Facebook ad campaign and specify whether your ad falls under any special categories, such as credit or politics.

The A and B represent the two versions of your advertisement.

This means that you will be able to change your ad creative, description, or target audience in order to analyze which ad content performed better for your future campaigns.

If ad A outperformed ad B, you can keep ad ‘A’ while discarding or improving ad ‘B.’ After the ad is published, you can select different versions to run against it.

Then select whether or not to enable budget optimization. This option is useful if you use multiple ad sets, but you can leave it turned off for the time being. Then choose Next to proceed further.

c) New Ad Set

The next step comes to set a new ad set. In this, you will be making a decision on where you want to direct traffic. Later, you’ll add more information about the destination like dynamic creative.

d) Set your budget and schedule

Within ad sets, the next step is to enter your budget and select whether you want it to be a daily or lifetime budget.

Choosing how much to spend is determined by several factors, including:

• What marketing budget you’ve set aside: you can only spend what you can afford.
• The price of your product: higher-priced items generally necessitate a higher ad spend.
• The goal you’re aiming for: sales-focused objectives, such as purchases, typically cost more than awareness-focused objectives, such as engagements and clicks.
• Your average customer acquisition cost: If you’ve tried paid advertising on other platforms and have a customer acquisition cost, apply it here.

e) Target your audience

You’ll be able to choose and refine a prospecting or retargeting list you generated in the Audience area inside ad sets. Locations, genders, ages, and languages can help you narrow down your target audience even more and give you more options to test in different ad sets.

The opportunity to add detailed targeting by Facebook activities, interests, or demographics is farther down the page. You can utilize these categories to build a new audience to layer on top of your existing audiences, or you can stick with the Custom or Lookalike Audience you chose before.

You may also target people based on Connections at the ad set level by tapping into lists of people who like your company page, app, or events, as well as their friends. If you have a lot of people who fit into these categories, targeting based on connections could help you get your ad in front of a lot of people.

f) Choose your Facebook ad placements

If you’re new to Facebook advertising, Automatic Placements is the most straightforward option.

When you choose this option, Facebook will automatically place your ads on Facebook, Instagram, Messenger, and the Audience Network during times when they are most likely to be successful.

You may want to place your Facebook advertising in specific regions once you’ve gained more experience. Your selections may vary depending on the goal of your campaign, however, they may include the following:

• Type of device: mobile, desktop, or both
• Facebook, Instagram, Audience Network, and/or Messenger are examples of platforms.
• Feeds, Stories, in-stream (for videos), search, messaging, in-article, and applications and sites are all possible placements (external to Facebook).
• iOS, Android, feature phones, or all gadgets are examples of mobile devices and operating systems.

g) Create your ad

Coming up with the creative—the ad itself—is the final stage in designing your Facebook campaign.

Facebook advertising is distinct from traditional advertising, and it has its own set of best practices for effective Facebook ad design.

When generating an ad, you’ll be able to choose which Facebook business page and/or Instagram account your ads will appear on. Even if it isn’t your ultimate campaign goal, this secondary advantage is a terrific way to increase brand exposure and social media followers.

5. Optimizing your Facebook campaigns

Choose an ad delivery strategy that suits your business goals, such as conversions or landing page views, for the greatest results. Our system will search for people who are most likely to take your desired action, such as making a purchase, in this manner.

Because when you optimize for link clicks, you’re telling Facebook that you want to target people who are more likely to click on your ad, it’s possible that you won’t get the outcomes you want, such as online purchases, in-store visits, or sign-ups.

This causes our system to hunt for people who have clicked on a lot of advertising, and while ‘clicky users’ are more likely to click on your ad, they may not complete your intended action, such as making a purchase. As a result, it’s critical to concentrate on the optimization solution that most corresponds with your company’s goals.

Conclusion:

The Facebook advertising platform is designed to be simple to use for those with little to no digital marketing knowledge, which makes it even more appealing to bootstrapped companies that don’t want to pay an agency to run their advertisements.

Facebook advertisements may continue to fuel your business as it expands if you master the basics of Facebook advertising, set up your account correctly, and launch a campaign.

You can run ads on Facebook, Instagram, and Audience Network on any budget with Facebook Ads Manager. You can also target people depending on the devices they prefer to use by showing advertising on specific devices.

Limit yourself to more than one platform. Use the All Placements feature in your ad packs to have your ads dynamically appear where your customers are most likely to spend time, taking advantage of Facebook’s numerous products.

I hope this article will help you in understanding and placing your ad campaign. Please leave your thoughts in the comments section below.

Thanks for reading! 🙂