Career in Digital Marketing- A Complete Guide for 2021- Neha Nupur

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“Career in Digital Marketing” feels how much laborious. But this is not like that which you think.

You can start your career in Digital Marketing even after having jobs and professions in other fields also. You don’t have to quit your current career to get started in digital.

If you want to learn it by yourself, you can. Start reading blogs related to digital marketing.

Start attending webinars, meetups in your city or you can attend online also.

There is so many digital marketers here are providing digital marketing course. Start attending conferences related to digital marketing and new media.

Don’t stop after taking these many steps towards digital marketing. Whatever you learn start writing your own blogs related to digital marketing.

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As you come to this post to know about a Career in Digital Marketing you are come up with so many questions like:

  1. What are the career opportunities in Digital Marketing?
  2. How can you explore these fields?
  3. What are the different fields in which you can enter?
  4. Where and how to learn your desired skills in Digital Marketing?
  5. How much it will pay you and how much time it takes you to grow?

After having these many questions, let’s discuss all these questions in detail. And please let me know if I am wrong.

1. What are the career opportunities in Digital Marketing?

There are so many fields in digital marketing where you can make your career. Digital Marketing career path provides various opportunities. If you love coding you can go for web designing or you can live your love of writing by becoming a content writer. The other common digital marketing career verticals are – SEO Analyst, Social Media Manager, You Tuber, Blogger, Affiliate Marketer, etc.

The most frequently asked question is how we can start our career in digital marketing. It is not necessary to require a specific degree in this field, but a certificate in digital marketing will make it easy for you to get a good job as you are well equipped with the required skills.

2. How can you explore in these field?

If you want to pursue your career in digital marketing, you need to adopt a dynamic approach to enhance your professional skills and gain valuable experience.  Whatever you have started with it. Don’t wait for employers to offer professional development courses, just take action at your whim.

To explore more in this digital marketing career, you can do research more and more to know the depth of it. You find it strange but every successful digital marketing still learning daily new things just by researching more.

Points that give you ideas on how you can use it in exploring yourself:

  • Without any delay create your online presence
  • Always be updated with the latest trends
  • Create a winning resume to show up your skills
  • Use your creativity towards your priority
  • Learn details on Analytics
  • Get out there and Network
  • Get some experience in your learning stages.
  • Try to say ‘YES’ to every project of your clients.
  • Get authentic certification
  • Prepare yourself for your entry jobs

3. What are the different fields in which you can enter?

If talking about the field or benefits of digital marketing, the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability.

There are popular scopes in digital marketing are:

  • Blogging
  • Affiliate Marketing
  • Freelancing
  • Digital Marketing Job for fresher
  • SEO
  • From Youtube
  • Social Media
  • Web Designing
  • Web Developing
  • E-mail Marketing
  • Content Marketing
  • Mobile Marketing
  • Google Adsense

Let’s brief it:

● Blogging

Blogging refers to reading content and writing it on your own ideas. I wrote this article, which means I am doing blogging. Similarly, if you read content and write by yourself, it would be called Blogging.

Under blogging, you can write on any particular topic such as digital marketing, health, and fitness, fashion, beauty and Lifestyle, tour and travel, educational, motivational, photography, gaming, technology, etc.

If talking about earning through it, blogging is the first step of any digital marketer. They start their journey from blogging and now they are earning through it at a high rate.

You can write whatever you passionate about and post that on your social media. So that people came to them and interest can get profit from it.

If you are unaware of it, let me tell you one thing. In today’s era, people still read blogs and write as well. Your informative blogs can help so many people in so many ways.

So, whatever you do just involve yourself in this field. This may be getting into the losses when you don’t do it passionately. So, “Read Write and Repeat”.

Given below are the Best Blogging Platforms or Free Blogging Websites that can be created without investment.

  1. wordpress.com
  2. wordpress.org
  3. ghost
  4. gator
  5. medium
  6. tumble
  7. blogger
  8. weebly
  9. squarespace
  10. wix

● Affiliate Marketing

Affiliate Marketing is the way in which you can sell other products or services and earn commission through it.

Many people are doing affiliate marketing and earning commissions. There is a number of ways by which you can do affiliate marketing.

If you have your content full of website, you can paste that URL may be by displayed pictures or directly by affiliate links you can let people purchase your products or services through it.

There is one more way that if you have your e-commerce website, you can reach your audiences to your website and make people purchase their needs.

How Does Affiliate Marketing Work?

Because affiliate marketing works by spreading the responsibilities of product marketing and building parties, it manages to leverage the capabilities of different individuals for a more effective marketing strategy while providing contributions with a share of profit.  To perform this task, three different parties should be involved:

  • Seller and product creators.
  • The affiliate or advertiser.
  • The consumer.

Let’s get into the complex relationships of these three parties, which ensure that affiliate marketing is a success in our upcoming article.

Affiliate Marketing Websites in India

  1. Amazon Affiliate
  2. Hostgator Affiliate
  3. Godaddy Affiliate
  4. CJ Affiliate
  5. eBay Affiliate
  6. Make My Trip Affiliate
  7. vCommission
  8. Shopify
  9. Clickbank India
  10. Admitad etc.

● Freelancing

Freelancing jobs are nothing but getting benefits and earning through your skills.
This provides that kind of job which you can work from your home also.

Freelancing jobs are the priority of every digital marketer in today’s digital market. If you become a digital marketer you can get plenty of jobs on freelancing platforms.

The only thing to get a job is to make yourself professional. Make your presence on social media, your profile should be authentic.

Be genuine to your clients, and you will be good to go for your job. You can earn in dollars only sitting in your homes.

Before you go into freelancing jobs, you must have knowledge of digital marketing like how to build up websites, online SEO, designing, content writing, and many more.

The ultimate guide to going Freelancing:

  1. Choose your niche
  2. Get clear to your service offering
  3. Define what your ideal client looks like
  4. Create a high-quality portfolio site
  5. Start Freelancing before quitting your day job
  6. Level up your skills
  7. Build your credibility
  8. Determine your pricing
  9. Leverage Your Network For Introductions
  10. Perfect your pitching

Some of the Freelancing websites are as follows:

  1. LinkedIn.com
  2. Freelancer.com
  3. Fiverr.com
  4. Upwork.com
  5. peopleperhour.com
  6. Designhill.com
  7. weworkremotely.com
  8. Guru.com
  9. toptal.com
  10. Simplyhired.com etc.

● Digital Marketing Jobs For Freshers

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Every digital marketer are expanding their business digitally throughout the world.

They are providing their own courses of Digital marketing and digital marketing related courses. Now they are training Freshers to join this digital marketing platform.

There are so many digital marketers are there who are providing their services for free and training their students to build their own business.

You can also make your career in Digital Marketing by some of the given special skills:

1. SEO Specialist
2. SEO Marketing Manager
3. SEO Strategist
4. Facebook Marketing Specialist
5. Google Ads Specialist
6. Instagram Marketing Manager
7. Digital Marketing Specialist
8. Digital Marketing Executive
9. Digital Marketing Manager
10. Content Writing Specialist
11. Marketing Data Analyst
12.  Social Media Coordinator etc.

● SEO

SEO refers to “Search Engine Optimization”. This is basically the way to increase the quality as well as quantity of traffic to your website through organic search results.

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In SEO, there are so many tasks there to complete. Your green SEO shows that you have written SEO-friendly articles in your blogs.

You can think of a search engine as a website. You type (or speak) a question in a box and Google, Yahoo !, Bing, or whatever search engine you are using magical answers to. That is with a long list of links to webpages that can potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

After all these steps, you are having your place in good or top list in the google search results.

You can earn money just by doing this procedure in your clients or customer’s services and get your believable salary from them.

● From Youtube

Youtube is half of the internet. There are more than 2 billion users logging in every month. You can just imagine how huge is that.

There are many YouTubers who are earning money on YouTube. You never think of that is the day come when you would be able to make money just by creating and uploading videos.

You can start your blogs, vlogs, seminars, webinars, podcasts, etc. on YouTube. And your content can make you earn in lacs, crores as well.

Your regular hard work on your content and helping people through your videos can be your best way to earn more money.

You can start your channel today. If you don’t have ideas about what niche you should select for your videos, just start making videos similar to your website blog articles. You can explain to people the same article you have written to your blogs.

As I said, vlogs are also good for your contents only if audience like your content on that.

You can influence your amazon products or any other services related to your niche.

● Social Media

Social Media. There is probably a number of people who are unaware of this. Social Media is one of the best ways to grow online.

To grow digitally, social media helps a lot.

If you want to earn, your first step is to select one niche and be consistent with that. Your so many different niches would confused people. They won’t understand your content what it really about is!

Then you have to actively engage. Your daily presence helps you to build your trust among the audience. So regular informative posts make them follow you anyhow.

Keep your date and venue correct and up to date. You can sell your products and services so easily.

You only have to create campaigns on your social media profile and you can sell your services.

● Web Designing

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These days, every business needs a web presence. But not everyone is so technical. For designers, that’s great.

They can earn a pretty penny by building websites for entrepreneurs on a freelance basis. However, that’s expensive for entrepreneurs. Something has to give.

It’s hard to understand web design when you don’t understand the web. And it’s hard to understand the web when those who are paid to explain it either don’t get it themselves or are obliged for commercial reasons to suppress some of what they know, emphasizing over the brilliant.

Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content, and change gracefully over time while always retaining their identity.

You can earn through designing web according to your experiences and knowledge about it. It’s upon you to change but also change according to your knowledge and depth you have skilled of.

● Web Developing

If you are looking to acquire new business and clients for your website development, it is really not an easy task at all.

There is a huge competition in the market that you would surely have to face. Every single company offers such web development and web designing services.

But we can definitely offer you some tips for getting new clients, and it would surely help you to get new business from the competitive market.

You must ensure that every client that you have in your company, must be 100% satisfied with your services. If they are not satisfied, they would surely not give you more work and not recommend you in the network.

So it is extremely important to cater them to in the best possible way and ensure their satisfaction seal is given.

Even sometimes you may have to go out of the box to serve them but this is going to give you a longer relationship with them and you may get some good references too.

Web development can also be good source of earning if you are professional in this skill.

● E-mail Marketing

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business.

As the VentureBeat report illustrates, no marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.

If marketers have to choose between adding a subscriber to their email list or gaining a new Facebook fan, they should go for the email subscriber every time.

Interestingly, the email space itself has evolved from a time where you needed a developer to build an email to today, where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails with ease. This shift has put the power of business email into the hands of more people.

Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.

● Content Marketing

“Content Writing” not only helps you to make money but also builds your confidence in writing. Your ideas bloom on writing and help people to know whatever knowledge you have about it.

You’re building relationships and solving problems.

If you create value and equip your readers with the information they need to solve whatever problem they’re facing, your content will succeed. If you don’t, all the fancy writing and headlines and strategies won’t do a thing.

Better still, if you can be the one to both make your audience aware they have a problem they didn’t know they had, and provide them with a perfect solution, you’ll create customers for life.

Even if there are other, better solutions out there, they won’t care — you’ll forever be the authority in their minds because you helped them first.

But before you start pumping out content like a machine, you need to do three things:
1. Determine who your audience is
2. Figure out what information they need
3. Choose how to stay it

So there are ways you can get Benefits just by writing something for someone who needs it. You can earn a huge amount per word.

So, why delay start exploring your skill in content writing and earn more from your knowledge.

● Mobile Marketing

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Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the go.

I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you’re not implementing some kind of mobile marketing strategy, you’re already trailing behind!

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Another technique is app marketing.  All you have to do is create an app and place it on the Play Store / App Store.  If you get more downloads, you can earn more money.  So mobile app marketing is a money-making technique or you can call digital marketing a high-income scheme.

● Google Adsense

Everything you need to know about Google Adsense and how to use it effectively.  AdSense is a great way to monetize your website and is the easiest way to earn money online. 

Google AdSense is an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them. The ads are generated from businesses that use Google’s AdWords program that you feed using a special AdSense code onto your blog or website.

The Google AdSense program has several great advantages including:

1. It’s free to join. 

2. Eligibility requirements are easy, which means you can monetize your website or blog even when it’s new.

3. There is a variety of ad options and several that you can customize to fit the look and feel of your site.

4. Google pays monthly by direct deposit if you meet the $100 threshold.

5. You can run ads on several websites from one AdSense account.

6. There are options to run ads on mobile devices and RSS feeds. 

7. You can easily add it to your Blogger and YouTube accounts, although with YouTube, you’ll need to have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.

4. Where and how to learn your desired skills in Digital Marketing?

You can learn Digital Marketing on the internet. There are two options you can learn Digital Marketing- Online or Offline.

Successful Digital Marketer is providing their free as well as paid courses to educate beginners to learn Digital Marketing.

If you are really dedicated to it you can contact me also. I can give you a free Digital Marketing Course also. I am writing this article means I have also learned from somewhere else. That’s why I am giving you the knowledge about Digital Marketing.

Your hard work and dedication will make you a successful Digital Marketer one day. And the day not too far when you are training Freshers to build their business.

5. How much it will pay you and how much time it takes you to grow?

First, let’s talk about how much time it takes you to grow. So basically it all depends upon your hard work and your time management. Means how much time you are giving to make yourself a successful Digital Marketer.

You can grow in 1 week or you can grow in 1 year. It all depends on your knowledge and experience about what you are doing, doing it correctly or not?

And when to talk about how much it will pay you? It is the game of investment in the right ways and taking back your investment in multiples.

Your genuine way of creating and providing services will definitely pay you beyond your imagination.

Conclusion:

“Career in Digital Marketing” Research and practice of digital marketing are improving with the advancement of technology.  

Marketers make use of Digital Portfolio as a platform to promote a professional brand by defining the product in a manner that adds credibility. 

The strong visibility of the organization or the brand through digital marketing allows the consumers to develop perceived knowledge about the brand.

I hope you got every small details by reading my articles. 

If you find my article helpful, please comment below and give your feedback.

Thanks for reading! 🙂


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